You deserve to be found in every neighborhood you serve.
Contractors, builders, landscapers, plumbers, electricians, painters - the trades that hold communities together rarely get the online presence they deserve. This guide is built for you: take the Visibility Check, see what extra leads are actually worth, and learn what it takes to win the search the moment a neighbor needs help.
Homeowners check you online first. Always.
~9 in 10
consumers read online reviews for local businesses before choosing one.
BrightLocal Local Consumer Review SurveyMobile-first
most local "near me" searches happen on a phone, and Google indexes the mobile version of your site.
Google Search Central200%+ growth
in "near me" searches reported by Google in recent years. Local intent is where the jobs are.
Think with GoogleWhat modern sites need to win
Eight things every construction pro's site should do. Miss any of them and you're handing jobs to whoever shows up next in search.
Mobile-first design
Readable, tappable, and fast on a phone. Google ranks the mobile version of your site by default.
Loads under 3 seconds
Every extra second pushes visitors away before they see your work.
Click-to-call everywhere
Phone, contact form, and service area visible on every page.
Real before/after photos
Recent, real projects only. Stock photos erode trust.
Reviews on the homepage
Embed Google reviews where every visitor will see them.
Service & area pages
Dedicated pages for what you do and where you do it, so you rank for "<service> near me."
Secure (HTTPS)
No "Not Secure" warning. Trust signal homeowners notice instantly.
Connected Google Business Profile
Claimed, updated, photos current, linked to your site for the map pack.
The Visibility Check
Nine quick yes-or-no questions. Get a real score, see your top gaps, and walk away with an action plan.
What more leads are worth to your business
A better site, a claimed Google Business Profile, and steady reviews move the needle fast. Here's the math.
What are extra leads actually worth?
Plug in your numbers. See what a better online presence is worth in real revenue per year.
Assumptions
Edit any input. Estimates update live so you can pressure-test the numbers.
Values below fill automatically but you can still edit them.
Jobs / month
0.5
Revenue / month
$4,000
Revenue over 12 mo
$48,000
Methodology
Revenue = extra leads per month × lead-to-job booking rate × average job value, multiplied by the time horizon. No fees, ad spend, materials, or overhead are deducted. This is a top-line revenue estimate, not profit.
Where the default lead-to-job booking rate comes from
The default of 10% sits inside the 8 to 15 percent range typically reported for home-services trades. Actual lead-to-job booking rates vary widely by trade, lead source, response time, and pricing.
"I already have a Facebook page. Isn't that enough?"
A social page is a useful supplement. It isn't a website. The honest comparison:
Social page only
- Doesn't rank for "bathroom remodel near me" on Google.
- Forces visitors to log in or scroll a feed to find your info.
- You don't own it. Reach and rules change at the platform's discretion.
- Hard to organize services, areas, pricing, and before/after galleries.
- Limited Google Business Profile and SEO benefits.
Real website
- Ranks in Google for the searches that drive jobs.
- Visitors see services, areas, and your phone in seconds.
- You own the domain, content, and leads. Nothing can take it away.
- Clean service pages, project galleries, and a clear quote flow.
- Anchors your Google Business Profile and Local Services Ads.
Google Ads and Local Services Ads, when they make sense
Ads aren't magic. They amplify whatever your site and reviews already do. Run them after the basics are in place or you'll pay to send leads to a page that doesn't convert.
Local Services Ads (LSAs)
Pay per lead, not per click. Shows at the very top of Google with the "Google Guaranteed" badge.
- Best for licensed trades (HVAC, plumbing, electrical, roofing, landscaping).
- Requires license and insurance verification.
- Strong for pros with good reviews and fast response times.
Google Search Ads
Pay per click. Bid on terms like "bathroom remodel near me" and send the click to a landing page.
- Home improvement keywords are among the higher-cost industries on Google.
- Worth it when you have a fast, conversion-built landing page and tracked phone numbers.
- Worst use: sending paid clicks to a slow homepage with no clear next step.
Before paying for ads, dial in the free fundamentals: claimed Google Business Profile, fresh photos, steady reviews, and consistent business name / address / phone everywhere online.
Ready to stop losing jobs to your search results?
Myzer builds fast, conversion-built websites and ad campaigns for local construction pros. Book a free demo and we'll walk through your current presence on the call.